WAFC Committee Sign Ups
IEF Silent Auction
Upcoming Events


May 6, 2017
Illuminators Annual WAFC Golf Tournament
JW Marriott Desert Springs Golf Course
74-855 Country Club Drive
Palm Desert, CA 92260 
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USC Food Industry Management
Educational Foundation


The Illuminators Educational Foundation provides college scholarships
to further the education of members and their families of the Illuminators,
Western Association of Food Chains and the California Grocers Association.





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Register / Renew Your 2017 Illuminators Membership

2016-2017 Membership Guide & Roster



News & Information


2017 WAFC information from Illuminators Headlite Dave Dimond

Fellow Illuminators,

 We are fast approaching the WAFC and our annual opportunity to show the WAFC and the Grocery Industry that we know how to SHINE and Spread the Lite of Good Fellowship.  I hope you have made your plans to attend the WAFC Convention being held at the beautiful JW Marriott Desert Springs from May 6 -10, 2017. 


 To ensure that this Convention is “The Best Ever” we need to make sure that all of our Committees are properly staffed.  PLEASE make sure you volunteer to serve on at least 1-2 Committees.  Angela Tye will be sending out a volunteer sign-up form on behalf of our Spotlite Paul Kamholz.  Paul is working with each Committee to guarantee we are prepared for an estimated 1,700 people attending this year’s WAFC! 


I would also encourage you to visit the Illuminators Educational Foundation’s new website at  More importantly, I would ask you to donate to our Silent Auction this year.  It can be anything from your company such as gift basket or VIP coupons, small electronics, gift cards or anything else that can be combined with other donated items to build a nice item.  You can donate via the link on the website under EVENTS and complete the form.  The IEF will be awarding scholarships this year of over $130,000.  This is amazing when you consider the IEF began in 1988 with $500!  Please help and donate to keep this effort going strong.  You will be part of making a difference in the life of young adults who strives to better themselves!


I would also like to share that the Illuminator Board and several members, including Dimmed Headlite Jim French, have been working to broaden our reach and work on Diversity within our organization.  Those of you who were at the CGA and attended the Membership Breakfast were fortunate to hear Alberton Companies Jonathan Mayes share his personal story of how his life has been impacted by bias and how he has overcome that to be a leader in the Industry and the Community.  Jonathan truly leads by example.  Along with our own Dimmed Headlite, Lee Merritts and Jonathan’s inspirational talk many were moved to press hard to make this initiative become a reality.  Stay tuned for upcoming events supporting the Diversity initiative. 


We also have a group committed to helping us become more visible and relevant in our Social Media awareness.  We are looking to grow our membership with Young Professionals and know this progression is critical to that success.  Please follow us on LinkedIn and Like Us on Twitter.  We are going to have some fun activities surrounding Social Media at the WAFC!  Keep your eyes out and visit the Command Post to learn more.


Thank you so much for your continued support of our organization.  We are only as strong our members that are involved and engaged.  Once again, please support a Committee and when you register at the WAFC make sure you go to the Command Post and have your Illuminator ribbon affixed to you name badge along with any Committees you are serving on. 


I look forward to seeing you soon at the WAFC!  Shine on!


Dave Dimond
Illuminator Headlite 


2017 Illuminator WAFC Rally Photos

Thank you to all our Members, Partners and Friends who made all of these rallies such successful events.  Our attendance at every venue was at an all time high.


The Illuminator History with the CGA


Illuminator 2016/2017 Officers

From Left - Tailite: Tracy Lape, Spotlite: Paul Kamholz, Sidelite: Mark Olejnik, Headlite: Dave Dimond